MKT - 150 Principles of Advertising

(3 s.h.)

The study of advertising process and its place in business and society. The course involves learning about the planning, creating and placement of advertising. The course also covers the topic of integrated promotion.

Lecture Hours: 45
Lab Hours: 0
Clinical Hours: 0
Work Experience Hours: 0

Equivalent to 15-222, MRKT-102.