MKT - 140 Principles of Selling

(3 s.h.)

This course introduces the principles of relationship selling in today’s market-driven economy. Students examine personal selling as a key marketing activity, focusing on ethical behavior, buyer behavior, communication, and the relationship selling process. Emphasis is placed on creating customer value through effective selling practices, follow-up, and self-leadership.

Lecture Hours: 45
Lab Hours: 0
Clinical Hours: 0
Work Experience Hours: 0

Equivalent to 15-223, MRKT-103.