MKT - 150 Principles of Advertising

(3 s.h.)

This course examines the role of advertising and integrated brand promotion in business and society. Students study how advertising is planned, created, and delivered across traditional and digital media while considering consumer behavior, market segmentation, ethics, and regulation. Emphasis is placed on integrating advertising with other promotional tools to build effective brand communication.

Lecture Hours: 45
Lab Hours: 0
Clinical Hours: 0
Work Experience Hours: 0

Equivalent to 15-222, MRKT-102.