MKT - 140 Principles of Selling

(3 s.h.)

This course involves the study of concepts and practices used by successful professional salespeople in today’s market-driven economy. The course also includes a study of selling as a promotional strategy used by marketers.

Lecture Hours: 45
Lab Hours: 0
Clinical Hours: 0
Work Experience Hours: 0

Equivalent to 15-223, MRKT-103.